In regards to updating my website, over the past few days i have been working on changing my cover art as in turn, this meant i had to create all the merchandise again and update it with this image. I have used the same image and light leak edit but have changed the font to match up with what it now looks like on the website, logo and title sequence of the music video. Again, this keeps a consistant brand identity across all platforms to adhere to artist conventions and to allow the brand to be recognised by audiences.
Here i have updated the merchandise with the new cover art and added a few new items such as a reusable eco friendly travel mug and a recycled tote bag.
I have done this with the intention that the 'socially conscious' demographic will appreciate the artists efforts to have an 'eco friendly' reputation whilst also keeping the branding throughout.
Another feature i have added to my website is this easter egg at the bottom of the home page. If the audience clicks on the map pin it opens up this:
This engages the audience and encourages audience participation not just in interacting with the artists but by going to a protest.
Lastly, i have added the warner music group logo at the bottom of the page to adhere to what the brief states about the artist being associated with this record label.
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