OCR NEA BRIEF - Music Video and Online

 Brief 4: Music video and online Requirements of the brief

You work for an independent media production company. You have been given the task of producing a three-minute music video for a protest song* by a fictional band/artist signed to Warner Music Group, and two pages for the working website for the band/artist.

You may use an existing song for your music video (this does not need to be copyright free).

The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements).

The web pages must promote the band/artist to its target audience and enable fans to interact with them.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music video: One, three-minute music video.

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page.

• Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket

  demographic.
  There must be a clear sense of branding across the two elements of the cross-media production.Production detail that must be included
  The production of the music video must include (as a minimum):

  • Range of camera shots, including shot distances, angles and movement as appropriate to a music video.

  • Editing of footage appropriate to a music video.

  • At least two different uses of mise-en-scène.

  • At least two characters representing at least two different social groups (e.g. as defined by

    age, gender, race and ethnicity, sexuality).

  • Graphics/titles to include the name of the track and the name of the band/artist.

    The production of the web pages must include (as a minimum):

    • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website.

    • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video.

    • Appropriate conventions of website design, including an original title and logo for the band/ artist’s web page and a menu bar.

    • Text introducing the band/artist.

    • Working links from the home page to the other page.

    • A range of appropriate media language techniques (typography, images, fonts, backgrounds,

      logos, etc.) as appropriate to the purpose of the website.

      *A protest song may be any music that addresses a social, cultural, political or economic issue or may be adopted by a minority or under-represented group as expressing their identity. Allow any music that reasonably may be so defined.

      1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.