I have updated my website a lot and changed a few things to make it more conventional
and fitting towards the brief. Firstly, i changed the layout of what the viewer will first see
when going onto the website and i thought that a small bio about the artist and the single
is a lot more engaging than just an image and the single. it will give the audience an
insight into the artist and as the demographic as suggested on the brief are 'socially conscious',
reading about the artists thoughts and reasoning behind the song will intrigue them.
After this, i realised that the font in the title sequence of my video was different to the font
that branded my artist on the website and also the merchandise. Because of this, i updated the
logo and the artists name in the same font to keep a consistant brand identity throughout my
website and also because this font has more 'pop like' connotations and seems more fun to
engage with the young demographic.
Lastly, i added some social media icons as easter eggs (with links) to this image of Jacob
to mainly cover the unnecessary background but also to add digital convergence to my
website and to keep engagement with fans as limitless as possible. Having social media icons
spread throughout an artist website is also a common convention as it is good for the marketing
of artists but also keeps fans active and updated with the artist.
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