10 points i found useful from last years report:
- Several centres failed to submit research/ planning despite this also being a requirement.
- It was to be hoped that a comparable amount of time would be spent developing both. Websites in particular seemed to suffer here, with some seemingly created in a short amount of time and being overly reliant on platform-provided templates with limited extra content from candidates.
- The weakest statements tended to repeat the brief without explaining how the requirements and production details were to be achieved while others had clearly been based on a centre-devised model leading to virtually identical documents.
- Music videos - The best products demonstrated that candidates had understood the specific requirements of the brief relating to genre, representation and industrial context and clearly researched this before planning their own pieces.
- The best work emphasised the performance aspect, filming the artist performing the track a number of times in different locations with different mise-en-scene and utilising a variety of camera shots and movement; which was then effectively edited with accurate lip-synching throughout.
- General missed key elemens. - Failure to mention the name of the band/ artist/ track at the start or end of the video and editing which did not match the pace/ BPM of the track
- Some videos demonstrated very well-performed lip-synching, although this was more often a weaker element.
- Videos where some sort of simplistic narrative, e.g. a chase or use of a candidate’s holiday footage (a huge number of airplane windows were filmed through this session!), was imposed with little or no consideration of the content/ mood/ tone of the track.
- Lots of videos this year which shot actors from behind walking away from camera, sometimes holding hands, sometimes not. This is not a convention but seems to be very popular and should be avoided and vertical mobile phone footage should be avoided at all costs.
- In general, less successful websites either demonstrated a lack of attention to detail or missed key elements of the brief/ codes and conventions of the form.
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