Planning - Pitch

Brief - 3 minute music video for a protest song by a fictional band/artist signed to Warner Music group and two pages of a working website for the band/artist.

I have a few ideas of what i would want for my music video and i will finalise these ideas through matching them to the brief and doing research into similar videos. My rough ideas include a linear narrative video to the song 'British Bombs' by Declan McKenna. The narrative could start off with a young girl making her way to a protest in London (if possible). She has made a sign with one of the lyrics from the song on (matching lyrics to visuals as Andrew Goodwin suggested and an intertextual reference to Bob Dylans music video - Subterranean homesick) to take to the protest. Lyrics to visuals is something i want to incorporate a lot into the video as they are quite politically charged which means the 'socially conscious' demographic will understand the message the artist is trying to portray. the lyrics are also contrast how upbeat the song is which is more engaging for the audience who can almost 'shout' the lyrics - like at a protest. The fact it is upbeat will also appeal to the 16-25 age demographic.  Shots from the protest will be included in the chorus to emphasise the theme. shots in between (during verses) will mostly be shot in London doing typical 'British' things. such as visiting Buckingham Palace, eating fish and chips (shot locally - on beach), having afternoon tea and visiting classic 'British rock' landmarks perhaps somewhere like Abbey Road (Beatles).
As more than one character has to be represented i had the idea of having a performance montage mixed in with the narrative - perhaps if i can find a group of boys to represent the band i will create to also put on my website. This will also be the way the audience will be able to engage with the artist as it will offer personal information about the artist and exclusive features. digital convergence will be applied through links to social media pages such as Instagram and Twitter.