Tom Misch Website - link from video analysis
This website adheres to the typical conventions of a music website to some extent. The front page is actually a moving image of clips taken from the most recent tour. Its quite a simplistic layout with only two links on the navigation menu to 'shop' and 'contact'. Usually there are 6/7 different links that typically include a news and videos section. This makes the website look very minimalistic with details about tour included but not much else information and no use of interetxtuality and not a huge use of digital convergence.
The colour palette is maintained throughout the front page to create a house style and a mix of fonts creates his brand identity. Theres a chance for the audience to be active through subscribing to the news letter to get updates on the artist.
After clicking through to the shops section there's a chance to buy merchandise and music which is conventional for an artist website. Digital convergence is also used in the section of the website through the links to all different social media sites allowing the audience to feel connected with the artist and to keep them active and engaged, linking to Stuart Halls audience response theory.
I believe an easter egg is used on the home page - if you click on the moving image you are then taken to another website about the artists latest release and the collaboration song with another artist.
This gives the audience more chance for interaction through social media and 'supporting local record stores' - showing something the artist is clearly passionate about. This same font is used as on the front-page maintaining a house style and brand identity.
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