After doing the audience behaviour research (https://6123as.blogspot.com/2020/04/audience-research-audience-behaviour.html) i decided i wanted to ask m focus group a few more questions to gain some general feedback and answers.
1.How often do you watch music videos?
Ella – ‘Regularly, I like to see the
artist and their perception of the song’
Lewis – ‘When ones promoted by an artist
and I’ve seen a short clip on Instagram/Twitter and want to see the rest’
Emily – ‘sometimes - if I get them
recommended on my Youtube page
which is a few times a week’
Sean – ‘When one of my favourite
artist releases one or if its being talked about on social media’
I thought answers would be like this due to the large, constant use of social media from this demographic, the audience are more likely to find out about new music videos than an older audience.
2. Do you prefer a narrative video or
performance video?
Ella – narrative
Lewis – performace mainly but narrative by artists I really
enjoy
Emily – narrative
Sean -
narrative
As most of my focus group are interested in current affairs and show a lot of social consciousness i believed most would prefer a narrative style video as it gives more depth and meaning to the artists song - something they are likely to enjoy from a music video.
What I have learnt?
The media, leisure and consumption habits of the 16-24 demographic:
•One
of the main things I’ve found is that a fifth of this age range spend more than
7 hours a day online everyday. This would mean the ones interested in the music
scene would want an interactive feel with artists and they can gain this
through websites and music videos featuring the artists
•Leisure
time is spent going out with friends a lot so I could incorporate an idea of
unity in my video to bring a sense of community/friendship to it enticing the
demographic.
•Middle
to upmarket people in this age range have more spendable money for leisure activties such
as concerts, festivals and travelling to cities with friends for the day etc.
They’re also more politically engaged than lower classes so are more likely to
be more mindful about interpreting a music video.
