Audience Research Summation

    To bring my research together, i developed my understanding of my focus group and brought together the general and most important ideas i found about the '16-24, socially concious middle to upmarket' demographic.

After doing the audience behaviour research (https://6123as.blogspot.com/2020/04/audience-research-audience-behaviour.html) i decided i wanted to ask m focus group a few more questions to gain some general feedback and answers.

1.How often do you watch music videos?

Ella – ‘Regularly, I like to see the artist and their perception of the song’

Lewis – ‘When ones promoted by an artist and I’ve seen a short clip on Instagram/Twitter and want to see the rest’

Emily – ‘sometimes - if I get them recommended on my Youtube page which is a few times a week’

Sean – ‘When one of my favourite artist releases one or if its being talked about on social media’

I thought answers would be like this due to the large, constant use of social media from this demographic, the audience are more likely to find out about new music videos than an older audience.

2. Do you prefer a narrative video or performance video?

Ella – narrative

Lewis – performace mainly but narrative by artists I really enjoy

Emily – narrative

Sean -  narrative

As most of my focus group are interested in current affairs and show a lot of social consciousness i believed most would prefer a narrative style video as it gives more depth and meaning to the artists song - something they are likely to enjoy from a music video.

What I have learnt?

The media, leisure and consumption habits of the 16-24 demographic:

•One of the main things I’ve found is that a fifth of this age range spend more than 7 hours a day online everyday. This would mean the ones interested in the music scene would want an interactive feel with artists and they can gain this through websites and music videos featuring the artists

•Leisure time is spent going out with friends a lot so I could incorporate an idea of unity in my video to bring a sense of community/friendship to it enticing the demographic.

•Middle to upmarket people in this age range have more spendable money for leisure activties such as concerts, festivals and travelling to cities with friends for the day etc. They’re also more politically engaged than lower classes so are more likely to be more mindful about interpreting a music video.