Daily Mail mock NEA research

 The Daily Mail

·  A British daily middle-market newspaper published in London in a tabloid format. Founded in 1896, it is the United Kingdom's third-highest-circulation daily newspaper

founded in 1896 by Alfred Harmsworth

Owned by the Daily Mail and General Trust. From 1992 until Autumn 2018, the editor was Paul Dacre.

led by the editor, Geordie Greig, who succeeded Paul Dacre in September 2018.

Average age of 58, Almost half of its readers are over 65 and only 14% of the paper’s readers are under 34, The Daily Mail is the only newspaper to have more female readers than male (52% - 48%), Two thirds of the readership are ABC1 so middle class. Seen as ‘voice of middle England’.

Right-winged, pro brexit, anti immigration

MailOnline is the website of the Daily Mail, over 11.34m visitors daily in August 2014. The website is managed separately and has its own editor.

has been widely criticised for its unreliability, as well as printing of sensationalist and inaccurate scare stories of science and medical research

has won a number of awards, including receiving the National Newspaper of the Year award from the British Press Awards seven times since 1995.

     News Values in the Daily Mail

All covers feature a mixture of hard and soft news stories. They also include examples of news values like meaningfulness as it covers cultural events that are relevant in the uk. There is also unexpectedness e.g. the headline’-20c UK is cold as south pole’ due to this being quite unlikely and unexpected, it is a topic worth reporting. This headline also shows the news value of elite nations as the weather is something that can be considered as quite a big deal in the UK due to its well known fluctuations so this is more likely to be reported. The headline ‘fury over plot to let 1.5m turks into Britain’ shows continuity as immigration issues are covered frequently by UK magazines, especially in all the years post brexit, it is becoming a popular topic to report on. The daily mail usually encorporates elite people into its issues. For example, the queen is mentioned on 2/3 of these papers proving their coverage of the royal family (elite people)  is common and popular amongst the demographic. All 3 papers represent the negativity news value proving the daily mail usually covers topics deemed quite shocking to entice readers. The NHS, weather and immigration are the topic of headlines in all 3 covers reflecting the zeitgeist and issues in the UK at the moment.